In Data Sensum, we like to define Business intelligence as: "the art to deliver relevant and reliable information to the decision-makers at the right time to take action faster and better". Nowadays, companies own a massive amount of data but rarely they use them effectively to better serve their customer and grow their businesses. We help companies to adopt a data-driven approach and to use Business Intelligence to make well-informed and smarter decisions.
There are many different Business Intelligence tools available: Tableau, SAS, SAP BI, Oracle BI, etc... Each BI tool has its strengths and weaknesses but they are in general all valid products. When we undertake a Business Intelligence project we usually work with the tools and software already in use by the company, rather than pushing for the adoption of a new and expensive tool. What we often find out is that the BI tools are misused and they don't deliver and effective results for the organization.
Business Intelligence is all about taking messy available data and transform them into meaningful information. A well-implemented BI system should analyze raw data coming from several sources and digest them in an easy to read dashboard that contains only useful information.
When we work on a Business Intelligence project, we aim to synthesize an overwhelming amount of data and to empower the decision-makers with meaningful information. BI enables a business to easily: discover new opportunities, identifying areas of weakness and strength.
For instance, Business Intelligence can be applied to Marketing to identify: Customer preferences, Ads Campaigns effectiveness, Churn patterns, brand loyalty, and many more. In a Data-Driven company, the Marketing Manager should be able to access all this information easily in order to take appropriate action, rather than spending time and resources to collect and analyze data.
We always start by identifying what are your main business challenges and by understanding what is your desired outcome. It is important to take enough time to deeply analyze the business and make sure we are on the same page. In this phase, we also analyze the data available and we identify interesting patterns and business opportunities.
Once we have a good understanding of your business we can start planning, estimating the time and resources needed for the project. It is also important in this phase to define a clear target t, so we know when the project is completed. in particular, we define the BI tool to be used and indicators to analyze that most can benefit the decision-makers in the company.
When designing the appropriate solution we always privilege simplicity and usability. In this phase, we need your support to get access to all databases needed in order to deploy the project. We will submit also a draft of the dashboard usually in an excel format, so we are sure that it meets your expectation.
Once we have your approval of the last draft, we deploy and deliver the Dashboard in the format agreed. we design the dashboard so that it is very intuitive and user-friendly so usually very little or no training is needed.
Just delivering and deploying the dashboard is in most cases is not enough to solve our client's business problem. That's why we track the progress after the development of the project and we make sure that the solution we have design is used properly by our client organization.
29 Smithfield Market Block B
Dublin, Ireland
Email: info@datasensum.com
Phone: +353 857443036
Phone +39 3407500372
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